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PDiddy has some amazing new projects coming up starting with his major music television network called Revolt TV. The network will launch on Time Warner and Comcast. Diddy spoke on The Breakfast Club and he spoke on how Revolt is going to be different than BET and MTV. Diddy spoke humbly on how Revolt will focus heavily on new artists and actually showcasing the artist music videos.
There has been talks in blogs, interviews, and the media about Revolt being the voice of a young, upcoming struggling generation of talented artists, designers, and musicians. On the show Diddy yanked Kendrick Lamar off his throne as “King of New York”. Diddy stated “This year I am the king of New York, you gotta give me that. If not I’ll take it.”
Gotta respect dat……
Diddy excerpts below from The Breakfast Club show :
Why he decided to launch his own network?
I really went the ‘brand’ route. I really put a bet on music and a bet on technology. When I started seeing the festivals go from one weekend to two weekends and just as far as the way music is consumed at an all-time high right now, if you think about it, in about five years, television will actually be everywhere. It will be on your mobile devices, it will be worldwide. So that’s really the opportunity that I saw. I saw that there was no ESPN of music. There was no CNN of music. There was no one trusted destination.
Why do you think MTV & VH1 moving away from music and videos?
They changed their business plan. Sometimes you gotta focus and be one thing and do one thing great and that’s what we’re gonna do with music. Our whole thing is having enough fearlessness to play what doesn’t normally get played. Different alternative artists are multi-genre…especially in hip hop. Travis Scott, or let’s say back in the day two years ago A$AP Rocky. Like when people were just discovering them on YouTube, we’re gonna really kind of curate it and be a platform for new aspiring artists to grow, for graphic designers, for shooters, really for the culture, but we’re gonna raise the bar from a performance level and from a video level to make sure that we have a bar of excellence that you have to achieve in order to get played on REVOLT. My whole staff is young. We don’t have a whole lot of veterans. We don’t have new rules, we have no rules.
How was it starting off as an intern & dreaming of a bigger future?
It was less than 200 years [ago] that we were slaves. I was really affected by that movie [’12 Years a Slave’] and you gotta understand, I started out as an intern, man. I started out getting coffee, cleaning bathrooms. I started out sneaking on the train from Howard University, and this is really a dream come true. It’s bigger than me. There’s a lot of people out there that want to be somebody, and it really shows that if you put that hard work into it, you can really get it. I got the same 24 hours as y’all do. We all got the same 24 hours. I just want this network to inspire people all over the world that it can be done.
This is the most fearless generation of all time. They’ve basically said, ‘Eff everything. We gon’ go out there and get it on our own,’ and we want to embrace that whole movement. I used to walk around and just talk to myself, walking from one job to another and I would just be talking to myself. Talking about the things that I [dreamed] and that I wanted to be. This right here goes out to all the people, y’all know who y’all are, and y’all know what I’m talking about. Talking to yourself about how you want to get it and what you want to be and this is something that’s big. People don’t have networks.
What he learned from OWN?
One of the things I learned was that I had to be in the office early. I had to get in there and really work with people to get them to understand what I was doing, was something new. I didn’t want them to just — ’cause I hired the best of the best as far as the team perspective — but I didn’t want them to bring their old ways. I wanted them to bring their infrastructure, but a new way of thinking.[…] The thing I paid attention to with the Oprah network was make sure people understand that this is not the Diddy network. I won’t be all over the network. The network will be different, young, new, fresh faces. My label and myself will be held to a bar, the same bar of excellence and scrutiny that all the other videos and musical content are.
I’m just closer to growing up. I’m not against marriage. I think people think that’s something I’m against. I just wanna do it when I’m ready to do it. But what I’m ready to do today is I’m ready to launch this network! I’m happy though.
What do you think of NYC hip hop?
Our competitive nature and a lot of the music lost it’s soul. Like, the track ain’t hot. You can’t start out and the track ain’t hot. So, the New York style of producing changed. A lot of people abandoned it and got confused and the whole dance movement and the whole turn up movement in Atlanta or whatever, and New York tried to conform. Conformity of music of any art form is the death of it. New York artists at the end of the day, we still I feel this is still a home of hip hop but at the same time we lost our championship. We lost our dynasty of it. That’s just real talk. I think that the other regions put their soul into it. When you hear Future, that’s really him baring his soul. And it starts with the track. The track is fire. It’s where he’s from, but we don’t make stuff that’s authentic to us anymore or where we’re from. It ain’t a lot of dope MCs that have gotten a chance. We can’t blame nobody but ourselves. I can’t even blame the radio station because I feel like there’s some stuff that we haven’t delivered that was hotter than the other region’s music.
On Kendrick Lamar?
I was a king before Kendrick and I’ll be a king after Kendrick. I think that Kendrick is a young king. I think that people use the words too lightly, but if you know the whole knowledge of back in the day of the Tudors and the crowns, you had to go and get that. He put it on the game so I feel like he deserves it. He ain’t the king of New York, though. I’m the king of New York. That’s what it is.
On Jay Z being King of NY too?
That’s my boy and we congratulate each other, but on this New York thing, he can be king of Brooklyn.*laughs* Nah, that’s my man Hov. But this year I am the king of New York, you gotta give me that. If not I’ll take it.
Diddy offered a lot of insight on his ventures and path, and we commend him on his journey…. We listening Diddy…